The New England Journal of Statistics in Data Science

Up-and-Down designs (UDDs) are ubiquitous for dose-finding in a wide variety of scientific, engineering, and clinical fields. They are defined by a few simple rules that generate a random walk around the target percentile. UDDs’ combination of robust, tractable behavior, straightforward usage, and good dose-finding performance, has won the trust of practitioners and their consulting analysts across fields and continents. In contrast, in recent decades the statistical dose-finding design field has turned a cold shoulder towards UDDs, and it is quite possible that many younger dose-finding methods researchers are not even aware of this design approach.