The New England Journal of Statistics in Data Science

When testing a statistical hypothesis, is it legitimate to deliberate on the basis of initial data about whether and how to collect further data? Game-theoretic probability’s fundamental principle for testing by betting says yes, provided that you are testing the hypothesis’s predictions by betting and do not risk more capital than initially committed. Standard statistical theory uses Cournot’s principle, which does not allow such optional continuation. Cournot’s principle can be extended to allow optional continuation when testing is carried out by multiplying likelihood ratios, but the extension lacks the simplicity and generality of testing by betting.